Stynar
Templates · Free library

B2B cold email templates
that actually get replies.

Six battle-tested outbound templates built around Stynar's real variables. Drop {{AI_CONTENT}} where you want AI-written personalisation — Stynar researches each prospect and fills it in automatically.

Available variables:{{AI_CONTENT}}{{firstName}}{{company}}{{lastName}}{{jobTitle}}{{industry}}+ any custom field from your import CSV
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Cold introTemplate 01

The AI-personalised first touch

Any B2B prospect — works across industries and roles

Subject
Quick idea for {{company}}, {{firstName}}
Hi {{firstName}},

{{AI_CONTENT}}

The reason I'm reaching out: we help teams like {{company}} book more qualified meetings without growing their SDR headcount.

Worth a 15-minute call this week?

Best,
[Your name]

Why it works · {{AI_CONTENT}} does the heavy lifting — Stynar researches {{company}} and writes a unique opening paragraph per lead. You write the frame; AI writes the personalisation.

Role-awareTemplate 02

The job-title hook

Decision makers — VPs, Heads of Sales, Directors

Subject
{{firstName}} — outbound for {{company}}
Hi {{firstName}},

{{AI_CONTENT}}

Most {{jobTitle}}s I speak with are trying to hit pipeline targets without doubling headcount. We built an AI outbound agent that handles research, personalisation, sending, and inbox replies — automatically.

Open to a quick look?

Best,
[Your name]

Why it works · {{jobTitle}} is a custom field from your lead import. Pair it with {{AI_CONTENT}} and every email reads like you spent 20 minutes on each prospect — at scale.

2nd touchTemplate 03

The follow-up that earns a reply

Prospects who opened but didn't reply to email 1

Subject
Following up, {{firstName}}
Hi {{firstName}},

Just circling back on my last note.

{{AI_CONTENT}}

I'll keep this short — if outbound at {{company}} is something you're thinking about, I'd love to show you what we've built. 15 minutes is all it takes.

Best,
[Your name]

Why it works · {{AI_CONTENT}} gives the follow-up a fresh angle — not a copy-paste of email 1. Each follow-up reads like a new thought, not a bump.

Niche targetingTemplate 04

The industry-specific pitch

Prospects filtered by industry — e.g. SaaS, logistics, fintech

Subject
{{industry}} outbound — a quick idea for {{company}}
Hi {{firstName}},

{{AI_CONTENT}}

We help {{industry}} teams run fully automated outbound — AI researches each prospect, writes the email, sends it, and handles replies. Most teams book their first meetings within the first week.

Worth 15 minutes?

Best,
[Your name]

Why it works · {{industry}} is a custom field from your import CSV. It makes the subject line specific before the prospect even opens. {{AI_CONTENT}} does the rest.

Re-engagementTemplate 05

The dormant lead revival

Leads who went cold 60+ days ago

Subject
Checking back in, {{firstName}}
Hi {{firstName}},

It's been a while since we last connected.

{{AI_CONTENT}}

Things move fast — and I thought the timing might be better now. Would you be open to a fresh 15-minute chat?

Best,
[Your name]

Why it works · {{AI_CONTENT}} re-personalises based on what's happening at {{company}} today — not what was true months ago. Stale context is why re-engagement emails fail.

Break-upTemplate 06

The graceful close

Prospects who've gone quiet mid-sequence

Subject
Closing the loop, {{firstName}}
{{firstName}},

I've sent a couple of notes and haven't heard back — which usually means the timing isn't right, or it's just not a fit. Both are completely fine.

I'll stop reaching out. If outbound ever becomes a priority at {{company}}, I'm one reply away.

Best,
[Your name]

Why it works · No {{AI_CONTENT}} needed here — brevity and honesty do the work. Removing pressure counter-intuitively wins the most replies in any sequence.

How personalisation works

You write the frame.
AI fills in the research.

Drop {{AI_CONTENT}}anywhere in your template. Stynar reads each prospect's website, LinkedIn, and recent activity — then writes a unique, research-backed paragraph for every single recipient. No mail-merge tokens. Real research.

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Example · what AI writes for each lead
Acme Corp · AI wrote this

Noticed Acme just expanded into the enterprise segment — that usually means outbound demand spikes before the sales team can keep up.

Bright Labs · AI wrote this

Saw Bright Labs recently launched a self-serve tier — congrats. The teams I work with at that stage usually find inbound is slower than expected to fill pipeline.

NovaSeed · AI wrote this

Came across NovaSeed's Series A announcement last week. Scaling outbound is usually the first thing that breaks after a round — and the last thing teams have bandwidth to fix.