Learn the product workflows behind successful email campaigns.

Stynar is an email automation platform that helps teams create, manage, and scale outbound email campaigns. From importing leads to sending personalized emails, tracking campaign performance, and managing sender accounts, everything is organized into dedicated workspaces designed for efficient outreach.

The platform is built around six core areas:

The Dashboard provides a centralized view of email activity, campaign performance, and lead growth. Use key metrics, activity trends, and campaign insights to monitor outreach performance and identify opportunities for optimization.

The dashboard provides a high-level summary of email activity, campaign performance, lead growth, status distribution, and recent campaign activity.

The Campaigns page serves as the central workspace for creating, managing, and monitoring email outreach campaigns. Track campaign progress, manage campaign settings, analyze performance, and access detailed campaign information from a single location.

Creating a campaign is the first step in launching an email outreach workflow. Start by creating a campaign and providing the basic campaign information before configuring leads, email content, scheduling, and launch settings.

The campaign builder separates campaign setup into guided steps for easier configuration and validation.

Steps to create a campaign

Follow the steps below to create a new campaign and proceed to audience configuration.

The Leads step allows you to define the audience for your campaign. Import new contacts, select existing lead groups, map variables, and review lead data before proceeding to email configuration.

Import contacts, map lead variables, and review audience data before continuing to email setup.

Leads setup workflow

The Design step allows you to configure the email content that recipients will receive. Define the subject line, select sender accounts, optionally leverage AI-powered personalization, and design the email template before proceeding to scheduling.

Configure email subjects, sender accounts, AI prompts, and templates before scheduling campaign delivery.

Email configuration workflow

The Schedule step controls when your campaign becomes active and how emails are delivered. Choose a sending strategy that aligns with your outreach goals, audience size, and sender reputation requirements.

Configure campaign activation, delivery strategy, daily limits, and sending preferences before launch.

Choose a sending method

Select one of the available delivery methods for your campaign. Each option is designed for different outreach scenarios and only one sending method can be used per campaign.

The Review step provides a complete summary of your campaign configuration before launch. Verify campaign details, email settings, schedule, lead information, and email content to ensure everything is configured correctly.

Review campaign configuration, validate warnings, preview email content, and launch the campaign.

Review workflow

Email Accounts is the central location for configuring and managing all resources used to send campaign emails. Before a campaign can be launched, at least one sender account must be connected. Depending on your provider, you can connect Gmail, Outlook, SMTP mailboxes, and authenticated sending domains.

Manage OAuth mailboxes, SMTP senders, domain authentication, sender reputation, and account health from a single page.

OAuth connections allow Stynar to send emails using Gmail and Outlook without storing mailbox passwords. Authentication is handled securely through Google or Microsoft.

SMTP accounts allow Stynar to send emails through external mail providers. Use SMTP when Gmail or Outlook OAuth is unavailable or when using services such as Amazon SES, Zoho Mail, Mailgun, SendGrid, or private mail servers.

Manage SMTP senders, monitor verification status, update credentials, and disconnect accounts.

Domain authentication verifies ownership of your domain and improves email deliverability. Stynar generates DNS records that must be added to your DNS provider before the domain can be used for authenticated email sending.

View DNS records, verification status, copy actions, and troubleshooting guidance.

After a domain is verified, connect Google Postmaster Tools to monitor Gmail-specific deliverability and reputation metrics.

Deliverability depends on sender trust, DNS authentication, sending volume, list quality, recipient engagement, and domain reputation. Stynar provides tools to help maintain healthy sending behavior.

The Leads page centralizes contacts across campaigns. You can search, filter by status, campaign, and group, sort by column or date, open lead details, apply bulk labels, export, import, and delete contacts. Leads load automatically as you scroll.

Search, filters, campaign grouping, labels, bulk selection, lead detail drawers, and import actions are available from one place.

CSV import supports campaign-specific lead uploads and global lead imports. During campaign creation, imports move through upload, variable mapping, and review steps before the campaign can proceed. You can also add leads manually, edit them inline, and add custom columns during review.

email,firstName,lastName,company,website,linkedIn
maya@northstar.io,Maya,Rao,Northstar,https://northstar.io,https://linkedin.com/in/maya

Groups are labels applied to leads for segmentation, filtering, and bulk operations. A lead can belong to multiple groups. Groups work across both campaign-assigned leads and unassigned contacts. Lead counts per group are shown in the filter dropdown.

The Templates page serves as a centralized workspace for creating, organizing, and managing reusable email templates. Templates help standardize email content, reduce repetitive work, and accelerate campaign creation. Users can create templates using the Visual Builder, Plain Text Editor, Code Editor, or AI-powered content generation tools.

Browse templates, search content, filter by category, save public templates, and manage your own reusable email templates.

Available Template Categories

Creating a template allows you to build reusable email content that can be used across multiple campaigns. Templates can be created manually using different editors or generated with AI to accelerate content creation and maintain consistent messaging.

Create a new template, provide basic information, and choose the editor that best matches your email design requirements.

Template creation workflow

The Visual Builder allows you to design professional email templates using a drag-and-drop interface. It eliminates the need for coding by providing a structured layout with prebuilt components, real-time preview, and property-based customization.

The editor is divided into three main sections: components panel, central canvas, and properties panel for fine-grained customization.

How the Visual Builder works

The Code Editor provides a developer-friendly environment to create email templates using raw HTML. It includes a built-in AI assistant, syntax-ready editor, and quick actions like format, copy, and live preview to streamline email development.

The editor is split into three sections: AI assistant panel on the left, HTML code editor in the center, and quick action controls for formatting, previewing, and saving.

How the Code Editor works

The Plain Text Editor provides a simplified and distraction-free way to create email content using rich-text formatting. It is ideal for quick communication, follow-ups, and personalized emails with built-in AI assistance, tone controls, and variable support.

The editor includes an AI assistant panel on the left, a rich text editing area in the center with formatting toolbar, and tone-based writing controls with quick AI prompts.

How the Plain Text Editor works

Key Features

The Prompts page serves as a centralized workspace for creating, organizing, and managing reusable AI prompts. Prompts provide structured instructions that guide AI-generated email content, helping maintain consistent messaging, improve personalization, and reduce the time required to create campaign content. Saved prompts can be reused across multiple templates and tested using the Prompt Playground before being used in campaigns.

Create, search, and manage reusable prompts that can be used to generate personalized email content.

How prompts work

Creating a prompt allows you to define reusable instructions that guide AI-generated email content. Prompts help standardize messaging, maintain consistent communication styles, and reduce the time required to generate personalized emails across campaigns.

Create a reusable prompt by defining instructions, tone preferences, and content length settings.

Prompt creation workflow

Prompt Configuration Fields

Prompt Playground provides an interactive environment for testing prompts, templates, and personalization variables before using them in campaigns. Users can select a saved template, choose a reusable prompt, provide sample variable values, and generate a preview of AI-powered email content. This helps validate prompts and ensure generated emails meet quality and personalization requirements.

Select a template, choose a prompt, configure variables, and generate a personalized email preview using AI.

How Prompt Playground works

Playground Components

Available Tone Options

Variable Testing

The Variables panel allows you to simulate real recipient data before generating emails. Sample values can be provided for fields such as first name, last name, company name, website, industry, job title, LinkedIn profile information, and other custom variables used within templates and prompts.

Campaign Analytics provides a detailed view of campaign performance, delivery activity, audience engagement, and configuration details. Access this page by selecting a campaign from the Campaigns table. Use the analytics dashboard to monitor email delivery, track opens, review campaign settings, inspect sender health, and analyze recipient-level activity throughout the campaign lifecycle.

Monitor campaign performance, audience engagement, email delivery statistics, and campaign configuration from a single dashboard.

Campaign Overview Metrics

Campaign Analytics Dashboard

Review email content, sender information, campaign configuration, and scheduling settings.

Email Preview

The Email Preview panel displays the email template currently associated with the campaign. This allows users to verify content, variables, formatting, and messaging before analyzing campaign performance.

Campaign Details

Audience Overview

Sender Health

Sender Health displays domain verification and deliverability readiness information. Monitoring sender health helps ensure optimal email delivery performance and reduces the likelihood of deliverability issues.

Track delivery status, sending history, and open activity for every recipient included in the campaign.

Campaign Leads

The Campaign Leads table provides recipient-level tracking for all leads included in the campaign. Use this view to monitor delivery outcomes, email open activity, scheduling information, and sending timestamps.

Settings centralizes account management, security preferences, billing information, email signatures, notification controls, and interface customization. Changes are saved directly to your account and apply across the platform.